Hot 102.7FM the Johannesburg based radio station has signed a partnership deal with Super Kings, the newly launched SA2O Joburg cricket franchise. The team is one of the six franchises that currently compete in the inaugural SA20 cricket league, which started on the 10 January 2023.
The partnership was build on top of existing relationship between Hot and Gauteng Lions cricket team, which the station is the official media partner of the cricket franchise.
“It’s a pretty big deal and the reason why is because it’s a global deal with a team that is owned by one of the IPL’s most successful and valuable franchises,” says Lloyd Madurai, managing director of Hot 102.7FM.
“On top of that, the Super Kings are Joburg’s representatives in the SA20 and we regard ourselves as ‘Joburg’s Radio Station’, so the fit made sense and we believe we can deliver substantial value for JSK, as they embark on their first SA20 campaign.”
Speaking about the partnership Ankit Baldi, CEO at the Joburg Super Kings adds: “Hot 102.7FM is an existing partner of the Lions and hence understand the cricket fan in Johannesburg. The station’s high listenership, owing to their possibly differentiated music format and having some of South Africa’s most loved presenters, to go along with compelling content, makes for a good fit.”
“Their team is passionate and there are synergies we see in their efforts towards community through their charity and training through their academy.”
Backstory: The Joburg Super Kings are owned by the Chennai Super Kings, four-time winners of the Indian Premier League and one of the biggest franchises in world cricket, with this partnership set to take the Hot 102.7FM brand to an even wider audience, as it looks to expand its online streaming presence.