Facebook is worried that users are no longer engaging with the platform as they used to due to privacy issues.
To combat that problem, Facebook will now allow users to create multiple personalities in an effort to help users feel free to engage on the platform.
“We heard from people that clearer organisation of friends, groups, and interests helps them feel freer to engage with the audience they believe is most relevant…Creating multiple personal profiles lets you easily organise who you share with and what content you see for the various parts of your life,” said Facebook explaining the new feature.
According to Facebook, each profile will have a unique feed with relevant content, and users will be able to switch between profiles without having to log in.
“The option is now starting to roll out globally as we’ve seen a positive response to giving people more control if they want to separate their social graphs or organise profiles based on interests,” said Facebook spokesperson.
At launch, the platform says some Facebook features — such as Dating, Marketplace, Professional Mode and payments — will not be available to additional personal profiles.
“To start, messaging will be available within the Facebook app and on the web for additional personal profiles. We plan to expand Messenger support for additional profiles in the coming months. The option for an additional personal profile will be available only to eligible adult accounts.”
“You can choose any name for your additional profiles, but not for your main profile. We remain committed to preventing impersonation and identity misrepresentation, so additional profiles cannot impersonate others or be used to misrepresent your identity (including your age or location),” adds Facebook.
