The Confederation of African Football (CAF) and IMG have signed an agreement making IMG the global sponsorship agency of CAF from 2023 to 2025. IMG will sell and distribute international media rights on behalf of CAF, excluding the MENA region and specific areas, and Sub-Saharan Africa.
As part of the packed deal, IMG will also provide marketing intelligence, data analysis and consultancy services to support CAF in the development of its new commercial sponsorship strategy.
Speaking about the partnership, CAF President Dr Patrice Motsepe said: “One of CAF’s main objectives is to ensure that CAF Competitions and African Football are amongst the best in World. IMG is a global agency with vast experience in obtaining sponsorship and partnership opportunities and will contribute to increasing the revenues and the viewership of CAF’s Competitions on the African Continent and globally. We are very happy with the agreement concluded between CAF and IMG.”
Adolfo Bara, Senior Vice-President & Managing Director of Football Events at IMG stated: “Following Morocco’s historic performances at the FIFA World Cup in Qatar last year, which captured the heart and imagination of fans around the world, global interest in African football has never been higher. We look forward to building on that incredible momentum by leveraging IMG’s extensive global sales network and regional expertise, to develop more strategic sponsorship opportunities for the next generation of African football.”
