Berocca announced a new partnership with Springbok legend and international player Eben Etzebeth. The rugby World Cup winner will be the ambassador and the face of the brand. Etzebeth will also appear on Berocca’s marketing and promotional campaigns.
Etzebeth expressed his excitement about the partnership and said: “I am thrilled to join forces with the Berocca® brand. The brand’s commitment to support peak performance aligns perfectly with my own goals on and off the rugby field. Together, we aim to inspire individuals to unlock their full potential.”
“We are thrilled to welcome and collaborate with Eben as we continue to grow the Berocca brand presence in South Africa. Eben’s resilience, dedication towards excellence, and relentless pursuit of success and performance makes him an ideal partner to communicate our trusted formula of achieving the right mental and physical performance”, says Nompumelelo Thwala, senior brand manager for Berocca at Bayer South East Africa.

The collaboration between Etzebeth and Berocca® marks a union that is geared towards bringing consumers closer to the action. This ambassadorship with Etzebeth ties in perfectly with Berocca’s mission to support many consumers such as athletes to stay sharp and physically fit to reach their full potential, said the company in a press statement.