Nike’s CEO said that online sales were the “new normal,” after the brand’s digital sales skyrocketed 82% over the last quarter. Online sales more than doubled in Europe, the Middle East, and Africa, the company said on Tuesday. Sales recovered to pre-pandemic levels in those regions, its financial statements show.
“We know digital is the new normal,” CEO John Donahoe said during an earnings call. “The accelerated consumer shift toward digital is here to stay.
Despite the rise in online sales, revenue for its wholesale business and Nike-owned stores fell during lockdown. Nike, which sells clothing, footwear, and sports equipment, said fewer shoppers visited physical stores during the pandemic, even though nearly all of its stores were open during the last quarter.
Reuters and Business Insider
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