VISA opens innovation hub in Kenya to drive Product development

International payments service VISA has opened an innovation studio in Kenya. 

The hub aims to bring like-minded developers together, the payments service internal and external clients together to co-create payment and e-commerce solutions. 

Aida Diarra, senior vice president and head of Visa in Sub-Saharan Africa said, “Sub-Saharan Africa is a fast-growing region with a tech-savvy population. As we continue to grow digital payments adoption in the region, we aspire to deepen our collaboration with clients and partners in developing solutions that are designed around the unique needs of Africa.” 

“As a brand built on technology, Visa has driven the major technological advancements that make electronic payments what they are today. We are confident that the innovation studio will continue that legacy and cement Sub-Saharan Africa’s position as a leader in creating out of the box solutions to deal with our most pressing challenges as a region,” Diarra adds.

Tech giants such as Cisco, Philips and others also run similar labs in Nairobi, while the Kenyan government is building a technology city, Konza City, to drive innovation in the country. 

This is VISA’s first innovation hub in Africa and sixth globally, after Dubai, London, Miami, San Francisco and Singapore.

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