Golf legend Tiger Woods parted ways with global sportswear brand Nike after 27 years of partnership and domination in the golfing world. Nike originally signed Woods in 1996 when he was just 20 years old to a five-year, $40 million deal. Woods announced the split on X, he wrote: “Over 27 years ago, I was...
Year: <span>2024</span>
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New African Magazine reveals the 100 Most Influential Africans of 2023
New African magazine released its annual listing of the 100 Most Influential Africans of 2023. The list celebrates the achievements and contributions of Africans from various fields and sectors, who have made a positive impact on the continent and the world. The list features a diverse and inspiring group of men and women, who have...
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Peloton partners with TikTok to create exclusive content for the platform
Fitness equipment maker Peloton Interactive will bring its workout content to short-form video platform TikTok in an exclusive partnership, the companies said on Thursday. The partnership comes as Peloton, shares of which extended gains to jump 9.5% in premarket trading, is pivoting from hardware and transforming into a software-focused company, leaning on its exclusive content to...
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Riyadh Air partners with Accenture to establishment cloud-centric infrastructure
Riyadh Air, Saudi Arabia’s newest national carrier has signed a three-year deal agreement with Accenture to help establish it’s technological foundation and capabilities, as part of the carrier’s strategy to become the world’s first digitally native airline. According to both parties, the collaboration will enable Riyadh Air to utilise cutting-edge technologies such as cloud computing...
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The Nigerian Central Bank lifts Ban on Crypto transactions
Nigeria’s central bank has lifted a ban on transacting in cryptocurrencies, while saying global trends had shown a need to regulate such activities, the bank said in its latest circular. The Central Bank of Nigeria (CBN) in February 2021 barred banks and financial institutions from dealing in or facilitating transactions in crypto assets, citing money...
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Report: Burkina Faso’s richest man opens high-tech medical center in Ouagadougou
Minister hails Bonkoungou’s Princess Sarah Clinic, a beacon of hope for Burkina Faso’s health sector Burkina Faso’s richest man Mahamadou Bonkoungou has further diversified his business portfolio with the inauguration of the Princess Sarah Clinic, a high-tech medical facility located in Ouaga 2000, a modern extension of the country’s capital city, Ouagadougou. The inauguration ceremony,...
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Russia dropped fines on Big Tech firms: Telegram Messenger, YouTube, TikTok, Google and Meta
Telegram Messenger said it does not know why fines against it and other major technology companies were dropped in Russia, but said it has no assets, offices or employees there. Fines imposed by Russian courts on Alphabet’s Google and YouTube, Meta, TikTok and Telegram appear to have been settled as the companies are no longer registered...
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MultiChoice ties with betting company KingMakers to launch SuperSportBet
MultiChoice Group through SuperSport has thrown its name in the ring to compete with big brands such as Betway, Hollywoodbets, Gbets, BoyleSports, SuberBets and World Sports Betting. The DSTV parent company recently partnered with Nigerian company KingMakers to launch SuperSportBet. The move is another way for the pay television to leverage and take advantage of...
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IMG secures rights to become Global sponsorship Agency partner of CAF
The Confederation of African Football (CAF) and IMG have signed an agreement making IMG the global sponsorship agency of CAF from 2023 to 2025. IMG will sell and distribute international media rights on behalf of CAF, excluding the MENA region and specific areas, and Sub-Saharan Africa. As part of the packed deal, IMG will also...
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Keeping the Lights On: Is it Ethical to Pay after a Ransomware attack?
When an organisation is held hostage by ransomware, should it pay the fee to keep on operating or is this just emboldening cybercrime? Globally, ransomware attacks are on the rise, affecting businesses and organisations around the world. The main causes of these attacks are compromised credentials and malicious email, and many victims choose to pay...